MIL is committed to putting you right at the centre of everything it does. From initial consultation to setting up digital marketing campaigns MIL ensures its team put the client's needs at the forefront. Mushroom Internet are delighted to have many returning satisfied customers and thrive on word of mouth recommendations. Our Gloucestershire based team has excellent interpersonal skills and know the importance of valuing and listened to its clients. The company is committed to providing a high standard of customer service and attention to detail on each individual project from start to finish. We have many customers from from not only Gloucestershire but the surrounding counties of Wiltshire, Herefordshire, Somerset, Oxfordshire and beyond.

Peter Efford

Founder & Managing Director

Managing Director Peter Efford is a highly experienced sales and marketing expert. He is a qualified mechanical and electrical /electronic engineer, before moving into sales engineering, sales management and Directorship. He has doubled the turn-over of several companies before starting his own successful businesses. He is also an accredited associate of the IIB (Institute for Independent Business). Peter enjoys passing his knowledge on and still provides sales training and consultancy to some of his clients along with useful advice and guidance to new digital customers.

Ben Gamlin

Technical Director

Ben joined the Mushroom team in 2012 as an SEO administrator. With a background as a software engineer working with VB, C# and C++; Ben quickly moved in to working with the website development team and over the years has proceeded to head up the technical department of Mushroom Internet.

Emma Sage

Digital Marketing Director

Emma joined the team in 2014 as a digital marketing assistant and quickly developed a small team and progressed to digital marketing director. Emma has achieved the Google Analytics Individual Qualification (IQ), Google Adwords Fundamental Certification and Google Adwords Display Certification. With a background in digital marketing having run campaigns on a number of websites in the fashion and leisure industry for over 10 years, Emma brings valuable skills and experience to the team. Emma enjoys going to the Beach in her spare time and cycling and surfing.

Lisa Brooks

Accounts and HR

Lisa joined the accounts team in 2017 working part time managing the company accounts. She enjoys liaising with customers and ensuring great customer service across the accounts department. In the office Lisa provides HR advice to the team and performs general duties such as managing annual leave and ad hoc duties.

Andrew Merrell

Senior Website Developer

Andrew joined the team in 2016 as a website developer. Andrew joined Mushroom having previously established his own business, Mezza Design in the Forest of Dean. Andrew is Mushroom's very own fitness fanatic and the go-to guy for all things health and wellbeing!

Hope Collins-Wright

Digital Marketing Apprentice

Hope started her apprenticeship in Summer 2016 and is a valuable member of the digital marketing team. Her role consists of content writing, graphic design, social media and any ad hoc office jobs. Hope has settled in well and is enjoying her apprenticeship and is popular with clients. Hope likes going to music concerts and socialising in her spare time, she also enjoys taking her dog Stanley for walks at the weekend.

Andi Gugu


Mushroom Internet have worked closely with Andi for a number of years. Andi has supplied a number of fantastic designs that our customers love. Andi is very easy going and always keen to produce his next great piece of work.