The scope for digital marketing campaigns has increased by vast amounts in recent years + as Online marketing in Gloucestershire experts we are always looking for inventive ways for our customers to increase their ROI.
Email marketing campaigns are a great way to reconnect with your customers and make them aware of any special offers, new products or services. An email marketing campaign is a coordinated set of email marketing messages sent to a targeted list of subscribers.There are many stages of digital marketing that are all involved in increasing your ROI and our Online marketing in Gloucestershire experts are ideally placed to aid you in selecting the best solution for your campaign.
5 Benefits of email marketing
- Results are fully measurable
- Easily shareable
- Targeted recipients
- Cost effective
- Raises brand awareness
Stages of an email marketing campaign
- Gather data
- Get whitelisted (contact us for more information on this)
- Choose your mailing software eg Mailchimp
- Pitch at the right time
- Hit send!
What makes a good newsletter?
Permission – having approval from the recipient to contact them by email is vital
Unique Content – Avoid reusing content from your website
Links – Add clear links to the product or offer you’re promoting
Subject Header – Use an engaging header to encourage recipients to open the email
Contact Mushroom Internet’s Digital Marketing Team and gain credible insight into using a strategic approach with proper guidance to increase your brand’s online profile using email marketing.