Gloucestershire Website Developers Predict Rise In Marketplace Integration Requests
What does your company know about marketplace?
Recent data from Miraki shows that sales placed in marketplace portals are growing quicker than ever before. Its been predicted that by the end of 2020 marketplace sales will account for 40% of all global online sales.
What is a marketplace?
A marketplace sales portal is something that allows users to post on either an invite only portal or a general online platform that allows customers to post pictures and listings of their products. Traditionally this type of platform was set up to allow individuals to sell unwanted items, but its now being utilised by E commerce and non E commerce stores as an additional sales platform.
From a companies point of view by selling in a market place environment they enable their products to be drop shipped using third party sellers, this of course gives them greater freedom and more sells outlets online. In a recent poll 68% of retailers say that by operating their own market place account it gives existing customers more reasons to shop with them.
From a consumers view point the market place model enables them to shop for their favourite items quicker. Most market places now offer the ability to place repeat orders at a discount and the opportunity to order using a one button system is a great incentive for a time 'poor' society.
70% of retailers agree that by selling on a marketplace they are able to offer a wider range of products which helps win more customers over.
Who sells on a Marketplace?
Traditionally market place sites were aimed at personal sellers, however due to the vast integration systems available and payment options a huge number of businesses are now using them as a form of selling platform. 44% of retailers are now selling their products through a market place model, or plan to do so in the near future. As mentioned one of the most appealing aspects of the marketplace for sellers is the ability to use the drop ship model.
Digital marketing experts Mushroom Internet are always analysing the latest trends in the website design and E commerce sector to ensure you have the most advanced elements of both including in your website build and digital marketing campaigns.