Social Media is a valuable tool used in Gloucestershire digital marketing campaigns to generate a huge amount of customer data.
Most of your customers will expect you to be on social media, recent polls by facebook suggest that over 60% of consumers turn to social media for customer service advice. Social media audience statistics are staggering, with over 500 million Tweets, 4.5 billion likes on facebook and 95 million photos and videos uploaded to Instagram every day. This data provides an insight into who customers are, their opinions of your brand/company and what interests they have. By having a presence on social media its easier for your customers to find and engage with you. Research shows that over 50% of customers who are connected to companies on social media are more likely to stay loyal to the brand. This is a great reason that we make sure we use social media accounts for all our clients in our Gloucestershire digital marketing campaigns.
From Instagram to Facebook there are a wide range of social media platforms that allow the user to share content instantly. The first step is for our social media experts to analyse your target market and determine which platform would work best. We use Geo-targeting to specify the geographical location of your audience and alter the content accordingly. Google's search engine results now show social media posts, the more social media shares you receive the higher your search ranking will be. As one of the biggest benefits of social media is to increase your website traffic having accounts on more than one platform is a good idea.
Our team are experts at listening to your audience and analysing trends then devising social media plans that incorporate visual, audio and text posts with the end result being an increase in impressions, interactions and all importantly clicks through to your website.
We use the latest software to determine new stories 'trending' on social media, so if theres an emerging hashtag or phrase that can be used on your account to widen the audience then we will be one step ahead of your competitors and make sure its used across your social media accounts. Social media is all about building a relationship with the audience throughout their experience. For example, for our client selling dog head collars, we have an open dialogue with them before, during and after the transaction and are able to build a rapport that traditional marketing methods cannot achieve.
2.3 Billion people have social media accounts, social media users have also risen by 176 million in the past year. The potential to reach a wider audience on social media is huge, which is why we make good use of social media advertising for clients that we consider will benefit. We will identify your target audience and design a bespoke advert specifically targeting social media users who are interested in the service you offer. if you want a new Gloucestershire digital marketing campaign or a free quote for website hosting or website development in Gloucester, Cheltenham or the surrounding areas please do contact our team today for more information.