We found ourselves surrounded by Digital Marketing and SEO 24/7, but if you’re not familiar with the terms that come along with it, you’ll find it difficult. This is why our Gloucestershire based Digital Marketing experts are giving you an insight to what these SEO and Digital marketing words/phrases actually mean…
SEO/Digital Marketing Glossary
Adwords – Adwords is an advertising service that is offered by Google for businesses who want to display ads on Google.
Algorithm – A search engine program that determines what pages it should suggest for a given search query.
Analytics – A program that collects and analyses data from websites to find statistics for your website.
Article – A piece of writing corresponding with the business that can be found on-site, or off-site on an article distribution site.
Audience – Your audience or ‘target market’ is a group of potential customers who are selected so that a business can target and market their product or service towards them.
Backlinks – Links that are coming from another site into your own.
Bounce Rate – The percentage of people who enter the site and don’t visit any other page before leaving
CTR – Click Through Rate (CTR) is the comparison percentage of how many people say the ad against how many clicked it. For example, if an ad was seen 100 times and was clicked on only 40 times the ‘CTR’ would be 40%.
CMS – This stands for Content Management Systems, which is a system that manages and publishes a range of online content including images, videos and text. An advantage of CMS is coding skills aren’t required.
Content – The part of a page which has value to the visitor, and should be of interest to them.
Conversion – A user that has converted by taking the desire action, this could be by signing up to an email list or purchasing a product.
Conversion rate – Percentage of people that convert.
Copywriting – The way words are usually used to sell products or capture attention, in a compelling way.
Crawler – A bot or a piece of software that ‘crawls’ the web via a link structure to gather data
Demographic – Demographics is part of segmentation/target market that goes by age, race, gender, education, family size etc.
Directory – A site that’s devoted to directory pages where your business can be posted, this can help with backlinks for you website.
Email Marketing – A form of marketing campaigns that’s delivered to peoples email inboxes as part of a company’s marketing, this email will usually go out to a businesses email database and could promote a service, offer or general information about a business.
E-commerce Site – A website that is dedicated to retails sales and is built for that particular offering.
Geographical – Geographic is part of segmentation/target market that goes by location of the website visitor, this could be country, county, city, region etc.
HTML – HTML stands for Hyper Text Markup Language, which is a programming ‘language’ that is used to create websites, and also add web functionality and formatting.
Impression – Also known as a page view where, the number of impressions will increase when a user views a web page one time.
In-bound Link – This is a backlink that goes towards your website that is a trusted related page.
Indexed – This is the process where a webpage will be included in Google’s web index
Keyword/Key Phrases – A word or phrase that a user enters into a search engine, you can use these terms to define your business so that you can optimise and rank for it so that users can find your business easily.
Keyword Density – The percentage of keywords in the content.
Keyword Research – The work that goes in to determine which keywords/phrases should define your business
Landing Page – The page of when they click on a search engine result.
Link – An element on a web page that when clicked on will take you to another page, or another part of your current page.
Link Building – The process of when you put a many links online back to your website.
Meta Description – A web page’s description that summarizes the page and appears in search engine results
Meta Tags – Meta Tags are meant for search engines, and helps them determine what the page is about, so it’s normally best to set these up manually for each page.
Monetize – Features in a website that can allow you to make money, this could be banner advertising or affiliate marketing.
Non-Reciprocal Link – A link where Site A links to Site B but Site B does not link to Site A.
Off-Site SEO – Off-page practices is anything you do off of the site to improve it’s rankings, e.g link building.
On-Site SEO – Search Engine Optimisation tasks and techniques that can make changes to a website. This could be improving page titles and descriptions, improving the internal link structure etc.
PPC – This stands for Pay Per Click, it’s an advertising technique where you pay a set amount for every click your advert receives.
Reciprocal Link – When you link to a certain webpage, and then they ‘repay’ you by linking back.
ROI – This is also known as ‘Return on Investment’. This simply means the profit made above the initial investment.
Search Engine – The Search Engine’s job is to ‘search’ the internet for a given word or phrase. They have specific methods to do this, these methods will decide which websites should appear first in the search results – these are normally sites that are most relevant. Examples of search engines include Google, Yahoo and Bing.
SEO – SEO (Search Engine Optimisation) is the method you carry out in order to optimise your website and get higher rankings in search engines.
SERP – This stands for ‘Search Engine Results Page’, this is the page of given results you see after your search for a word/phrase on a search engine.
Sitemap – A page at links all of your pages on your website together so that spiders (see below) can easily crawl your website.
Social Media – The websites/applications that enables online users to create and share content on a social network, it’s a form of electronic communication.
Social Media Marketing – Social Media Marketing (SMM) is when you use social channels such as Facebook, Twitter, Instagram etc to target your market.
Spider – A spider is simply a bot/software that’s used to browse the web to find details in websites etc, and send that data back to search engines, in order for them to index and rank the sites.
URL – This common term stands for ‘Universal Resource Locator’, it is a unique piece of text that becomes the address of a web page.
